04 Oct Coordinating Customer Service Activity
The Importance of Good Customer Service
As every UK businessperson knows, it takes much more than great products to compete in the global marketplace or even on the regional level. There is a good amount of reservation that every customer needs to overcome in order to close the sale. This applies to all sorts of businesses who have learned the importance of placing an emphasis on personal, high quality customer service.
It is a proven by studies that every dissatisfied customer tells approximately thirteen potential others about their bad experience. On the other hand, satisfied customers tell just two or three people about their positive experience. Business entities are aware of these unbalanced reports. There is no denying the fact that the consumer regards customer service as important as the product itself, which is why managing this experience is essential.
Manage Your Customer Base
To help businesses manage their customer base, an effective CRM system must be in place. This package brings together all aspects of customer service, including sales, marketing and customer relations. Using this approach, your business can track important data in one single program, gaining a comprehensive overview of the customer experience.
This software – available in the cloud – allows the business to access marketing reports, sales activity and can also record feedback about the customer’s experience after the sale is made. Not only will you know how customers regard your business but you will also know how your staff handles your customers. In this day and age, many businesses have wonderful products, but not necessarily all businesses provide the personal service today’s consumers deserve.
These new products are easy to use, easy to work and allow the business team to immediately begin building stronger relationships with existing customers and new purchasers and prospects. The software also has the capability to assist business owners and marketing directors in establishing the ideal demographic to target. Understanding the customer’s demographic composition is a key element in any direct sale marketing activity.
More Than a Marketing Tool
Effective CRM is much more than a marketing tool and customer care solution. It has the capabilities to revolutionise how you manage your business, your employees and new and prospective customers. In one sense, sales personnel may consider it a scorecard. In another sense marketing programs can evaluated their effectiveness and yet in one more area your customer service department will come to understand what they are do correctly and what they do incorrectly to make the customer experience superior.
When different personnel understand the importance of the service in the business, customer issues are resolved more quickly, sales professionals are confident they have support and marketing departments can see what tools are working. Every organisation large and small can benefit from the opportunities that this provides, so for more information call Tricostar today on 0843 523 6542 or contact us online.